Moscow, Russia – March 6, 2017 - Cherkizovo Group (LSE: CHE; MOEX: GCHE), the largest vertically integrated meat and feed producer in Russia, exhibited at Gulfood, the world’s largest annual food event, which took place on February 26 – March 2 in Dubai.
Gulfood is held every year to promote international trade of halal food and beverage products. The Middle East is the largest market for halal products, which imports over 95% of products, including fr om Russia wh ere meat production is on the rise.
Cherkizovo Group used the event to showcase its line of healthy halal products. In February 2016, the Group received permission to export poultry products to the United Arab Emirates. Shortly after, shipments began to Egypt, Tanzania and Angola. The Company is actively pursuing its export strategy to enter new markets in the Middle East.
Andrei Terkhin, Head of Cherkizovo Group’s Export Department, commented: “Gulfood is an excellent platform for us to showcase our halal products and this year’s event was a great success for Cherkizovo Group. We’re seeing increased demand for our halal range in the Middle East, Asia and Africa and we look forward to expanding our presence in these markets and beyond.”
Cherkizovo Group’s adherence to halal standards has been confirmed by the Halal Center of Moscow, as well as the veterinary services of the Arab Republic of Egypt and the United Arab Emirates. The Group exports its halal poultry products under the Dajajti brand.