CHERKIZOVO GROUP ANNOUNCES A NEW CORPORATE IDENTITY FOR ITS PETELINO TRADING HOUSE

December 20, 2011

OJSC Cherkizovo Group (LSE: CHE) one of Russia’s leading integrated and diversified meat producers, is pleased to announce the creation of a corporate identity for one of its trading houses – Petelino.

Cherkizovo Group has realized a project to create a new corporate identity for its Petelino Trading House – one of Russia’s leading players in the chilled and frozen poultry meat market. Petelino includes such brands as Petelinka, Domashnya Kurochka, Kurinoe Tsarstvo and Vasilievskiy Broiler.

Now all company information, price-lists and stationery of the Trading House feature the unified corporate design, which emphasizes Petelino’s leading brands and successfully positions the company among its partners including federal and local networks, retail stores and large distributors.

Petelino Trading House is today known for the highest quality of products, leading brands, efficient distribution including automated logistics systems, a competent management structure and an innovative approach to business development.