Cherkizovo is delighted to be recognised once again for its high quality poultry products at the prestigious “Product of the Year 2010” awards, which is part of the World Food Moscow exhibition. Over 200 companies and 400 products competed in the awards’ nine categories.
Cherkizovo’s well known Petelinka poultry brand won gold medals for its broiler carcasses and fillets and silver medals for its heart and thigh produce. Additionally, the Kurinoe Tsarstvo (Chicken Kingdom)brand was awarded a gold medal for its chicken carcasses and silver medals for its chicken legs, wings and gizzard products.
As a winner, Cherkizovo is entitled to place the prestigious medal logo on its products, thus helping to demonstrate the superior quality of its already popular products to even more consumers.
Sergei Mikhailov, Chief Executive Officer of Cherkizovo said: “We are delighted that our products continue to be recognised as leading the field in terms of quality. We have developed Petelinka and Kurinoe Tsarstvo into two very strong consumer brands and these highly prestigious awards will further strengthen Cherkizovo’s reputation and keep our products in the forefront of consumers’ minds.”
Notes to Editors
World Food Moscow is a unique international exhibition of food products and drinks in Russia. Established in 1992, World Food Moscow has become well-renowned as an ideal place for international and domestic food and drink producers to promote their latest products and services to the food retail sector, caterers, chefs, wholesalers and distributors.
This year over 1200 companies from 55 countries participated in the exhibition, which attracted almost 54 000 guests from Russian and CIS.