RU

6 December 2022

Cherkizovo acquires Bashkortostan’s largest agricultural holding

Ufa, Russia — December 6 – Cherkizovo Group (MOEX: GCHE), Russia’s largest meat producer, has won the auction for the sale of Russian Grain Ufa's poultry, crop, and fodder production businesses. The acquisition will strengthen the Company's position in the poultry market in the Urals and neighboring regions.

2 December 2022

Cherkizovo Group launches a 3D advertising campaign

Moscow, Russia — December 2 – Cherkizovo Group, Russia’s largest meat producer, launched an outdoor 3D advertising campaign to promote its Salchichon premium sausages in anticipation of the New Year holiday season. The Company became one of Russia’s first food producers to introduce this technology in its promotional activities.

2 December 2022

National indexes of meat supply (IMS), October 2022

Cherkizovo Group publishes industrial meat supply indexes for October 2022. The indexes describe dynamics of meat supply — poultry, pork and beef — in Russia.

Cherkizovo opens new bird houses in Altai Territory

September 15, 2022

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Biysk, Russia — September 15 – Cherkizovo Group’s Altaisky Broiler has launched six new bird houses in the Zonalny District of the Altai Territory. This will help increase the Company’s chicken meat output in the region by almost 20 %. 

Altaisky Broiler is a leading poultry meat producer in the Siberian Federal District, and it continues to get even bigger. In September, it added six new chick-rearing houses in Zonalnoye, which had been built in the span of 10 months with an investment of RUB 1.8 bn. The new facilities will generate 80 new jobs for the region.

Altaisky Broiler’s current capacity is 73,000 tonnes of live-weight meat per year. It will increase by almost 20 % thanks to the new bird houses.

Additionally, the company plans to expand its product range. “2022 marks a 15-year anniversary for Altaisky Broiler as the company remains on a growth trajectory. In October, it is going to launch a higher value-added production unit slated to put out ready-to-cook meats (ground meat, cutlets, sausages, marinated meat). RTC products enjoy increasingly high demand among consumers who seek to minimize cooking times. We hope that our customers from the Siberian Federal District will appreciate the expanded offering,” says Rumil Zinyurov, Head of Altaisky Broiler.

Cherkizovo Group acquired Altaisky Broiler in December 2018. With the completion of the first stage of upgrades in 2019, the facility started producing Petelinka – Russia's most popular chilled chicken brand. The facility also produces a wide range of products under the Altaisky Broiler brand, which accounts for 5 % of the company’s sales. The brand enjoys high demand and long-standing trust among consumers from the Siberian Federal District.