RU

6 December 2022

Cherkizovo acquires Bashkortostan’s largest agricultural holding

Ufa, Russia — December 6 – Cherkizovo Group (MOEX: GCHE), Russia’s largest meat producer, has won the auction for the sale of Russian Grain Ufa's poultry, crop, and fodder production businesses. The acquisition will strengthen the Company's position in the poultry market in the Urals and neighboring regions.

2 December 2022

Cherkizovo Group launches a 3D advertising campaign

Moscow, Russia — December 2 – Cherkizovo Group, Russia’s largest meat producer, launched an outdoor 3D advertising campaign to promote its Salchichon premium sausages in anticipation of the New Year holiday season. The Company became one of Russia’s first food producers to introduce this technology in its promotional activities.

2 December 2022

National indexes of meat supply (IMS), October 2022

Cherkizovo Group publishes industrial meat supply indexes for October 2022. The indexes describe dynamics of meat supply — poultry, pork and beef — in Russia.

Cherkizovo Group offers Light Menu to healthy eaters

July 6, 2022

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Moscow, Russia – July 6 – Cherkizovo Group, Russia’s largest meat producer, continues to expand its healthy diet offering. The Company has launched Light Menu product line under its flagship brand, Cherkizovo. The line includes low-fat pork products and is designed to meet the growing demand for low-calorie products amongst healthy eaters.

Cherkizovo's Light Menu currently consists of three pork products – meatballs, pork loin kebabs and escalope with spicy herbs. In the near future, we plan to further expand this assortment, with all products featuring low fat content of 5–10 %. Their light nature is accentuated by special packaging that consists of a transparent tray and a label combining light green and white colors.  

Some consumers think that pork is a fat-heavy product, incompatible with a healthy lifestyle, although this type of meat is rich in protein and easily digested by the body. Pork has several advantages, including the content of useful substances: per 100 grams of meat, a consumer receives 26 grams of protein, B vitamins, zinc, which is essential for the immune system, as well as selenium, iron, and phosphorus. Low-fat pork is equivalent to chicken and turkey products and is also healthy.

According to a study conducted in Moscow by Ipsos in December 2021, 35 % of consumers pay attention to fat content when buying minced pork. This is the second most important product characteristic* after price, 45 % of respondents noted. According to GfK's Household Panel Survey 2022, 52 % of customers are keen to adopt a healthy lifestyle by purchasing suitable products.

“Despite notable consumer interest in low-calorie pork products, the market is not well-developed, which is a great opportunity for us to tap into this segment. We are confident that the success of the Light Menu offering will also be supported by continued growth in the ready-to-cook category, as Russians want to spend less time cooking,” commented Victoria Baltais, Marketing Director for Fresh Products at Cherkizovo Trade House.

* According to a study conducted by Ipsos Comcon LLC in December 2021 among 27 men and women aged 20–55, buyers of chilled minced pork in Moscow over the past three months