RU

6 December 2022

Cherkizovo acquires Bashkortostan’s largest agricultural holding

Ufa, Russia — December 6 – Cherkizovo Group (MOEX: GCHE), Russia’s largest meat producer, has won the auction for the sale of Russian Grain Ufa's poultry, crop, and fodder production businesses. The acquisition will strengthen the Company's position in the poultry market in the Urals and neighboring regions.

2 December 2022

Cherkizovo Group launches a 3D advertising campaign

Moscow, Russia — December 2 – Cherkizovo Group, Russia’s largest meat producer, launched an outdoor 3D advertising campaign to promote its Salchichon premium sausages in anticipation of the New Year holiday season. The Company became one of Russia’s first food producers to introduce this technology in its promotional activities.

2 December 2022

National indexes of meat supply (IMS), October 2022

Cherkizovo Group publishes industrial meat supply indexes for October 2022. The indexes describe dynamics of meat supply — poultry, pork and beef — in Russia.

Cherkizovo products now available at Red&White stores

May 6, 2022

Moscow, Russia – May 6 – Cherkizovo Group, Russia's largest meat producer, has started supplying sausages to the Red&White chain of convenience stores, as it continues to build new partnerships with retailers operating nationwide. The convenience format is currently the most promising in Russia’s retail industry, showing growing demand for meat products.

In spring 2022, Cherkizovo Group began supplying meat products to Red&White, one of Russia’s largest convenience chains with 11,000 outlets in 61 regions across the country. At present, Cherkizovo goods are available in about 50 % of the chain's stores in Moscow, the northern areas of the Central Federal District, the Southern Federal District, and the Leningrad and Sverdlovsk regions. The Group plans to increase coverage to 90 % of the chain by starting shipments to Red&White outlets in Tatarstan, the Volga and Southern Ural regions.

The Company currently supplies cooked and smoked sausages and hams under the Cherkizovo brand, but plans to expand the offering going forward.

“We expect the promising convenience format to become one of the growth drivers for our sales in the Russian retail segment. We have been working with Bristol since the fall of 2021, and now are happy to launch partnership with Red&White, a leading convenience store industry player. The project has every chance for success given the growing demand for meat products among the chain’s customers,” said Oleg Zakov, Director at Cherkizovo Trade House.

The first Red&White store opened in 2006 in the Chelyabinsk Region. As at the end of 2021, the chain’s selling space totaled over 706,000 sq m. Red&White and Bristol are both part of Mercury Retail Group. According to INFOline-Analytica information agency, the chains' aggregated revenue in 2021 amounted to RUB 728 billion, up 26 % y-o-y.