RU

6 December 2022

Cherkizovo acquires Bashkortostan’s largest agricultural holding

Ufa, Russia — December 6 – Cherkizovo Group (MOEX: GCHE), Russia’s largest meat producer, has won the auction for the sale of Russian Grain Ufa's poultry, crop, and fodder production businesses. The acquisition will strengthen the Company's position in the poultry market in the Urals and neighboring regions.

2 December 2022

Cherkizovo Group launches a 3D advertising campaign

Moscow, Russia — December 2 – Cherkizovo Group, Russia’s largest meat producer, launched an outdoor 3D advertising campaign to promote its Salchichon premium sausages in anticipation of the New Year holiday season. The Company became one of Russia’s first food producers to introduce this technology in its promotional activities.

2 December 2022

National indexes of meat supply (IMS), October 2022

Cherkizovo Group publishes industrial meat supply indexes for October 2022. The indexes describe dynamics of meat supply — poultry, pork and beef — in Russia.

Cherkizovo-branded soft smoked bacon hot dogs now available in stores

April 15, 2022

Podkopcheniei.png

Moscow, Russia – April 15 – Cherkizovo has launched soft smoked bacon hot dogs as customers are getting ready to kick off the grilling and barbecue season. The new addition to the hot dog range responds to the growing popularity of bacon and hot dogs with various fillings.

The Cherkizovo-branded Soft Smoked Bacon Hot Dogs are made at the Cherkizovsky Meat Processing Plant in Moscow (part of Cherkizovo Group, Russia’s largest meat producer). In April, the new product was introduced to Magnit, a retail major in Russia. Now, talks are ongoing to bring the hot dogs to the shelves of other federal food chains.

The Soft Smoked Bacon Hot Dogs are made with pork from Cherkizovo’s own farms. Like all our products, they are free of GMO, growth hormones and soybean. What makes our product stand out in the Russian sausage market is its unique flavour created by adding bits of bacon. The hot dogs are sold in a great value 400 g pack of nine.

“Today, hot dogs are the most popular product in the Russian sausage market, accounting for 29 % of all sales in volume terms. We believe that our new product has strong potential given that consumers increasingly take to bacon and hot dogs with various fillings, as research shows,” commented Irina Kim, Ready Meals Marketing Director at Cherkizovo Trade House

Cherkizovo is one of Russia’s leading meat product brands representing over 400 products in the sausage and chilled meat categories. We control the entire production cycle – from farm to fork – to ensure consistently high quality of our branded products. Each year, Cherkizovo’s products win prestigious quality awards.