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22 October 2021

RSPP’s Committee on Food Policy meets for the first time to discuss food market stabilization

Moscow, Russia — October 22 – Sergey Mikhailov, Cherkizovo Group’s CEO, has chaired the first meeting of the Committee on Food Policy, a new body of the Russian Union of Industrialists and Entrepreneurs (RSPP). The meeting was attended by Alexander Shokhin, RSPP President, Oksana Luth, Deputy Minister of Agriculture, Viktor Evtukhov, Deputy Minister of Industry and Trade, leaders of Russia’s largest companies from the agricultural sector and allied industries, and delegates of major industry associations.

19 October 2021

Cherkizovo Group takes part in Eurasian Women's Forum

St Petersburg, Russia — October 19 – Anastasia Mikhailova, Head of Communications at Cherkizovo Group, spoke at the Eurasian Women’s Forum, sharing her thoughts on fundamental changes in women’s working conditions in rural areas and discussing the role of women's cooperation in boosting exports.

14 October 2021

Cherkizovo Group wins gold at SAP Value Award

Moscow, Russia — October 14 – Cherkizovo Group, Russia's largest meat producer, has won gold at SAP Value Award. The Company came out on top of the Logistics for Stronger Competitiveness category with its unique project that helped improve the sales planning efficiency and customer service.

Pava-Pava adopts recyclable packaging

September 14, 2021

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Moscow, Russia – September 14 – Cherkizovo Group, Russia’s largest meat producer, has started offering Pava-Pava turkey products in new recyclable packaging in September. The switch to recyclable materials will reduce plastic waste by up to 4 tonnes per month and bolster the Company’s contribution to sustainability and responsible consumption in Russia.

In September, Cherkizovo Group started releasing products from its Pava-Pava brand in new recyclable packaging. Their wrapping comes with a ‘Recyclable Tray’ label, and the international recycling symbol, the Mobius strip, can be found on a tray’s bottom to prove it.

Currently, around 60 % of Pava-Pava products are being sold in this packaging. In the past, the brand used polyvinyl chloride (PVC) – an almost unrecyclable material in Russia. Now, PVC has made way for polyethylene terephthalate (PET) – a plastic that can be partially salvaged and then recycled by specialist companies. Thanks to PET, the Company can now reduce plastic waste by up to 4 tonnes per month. And as the plastic recycling industry develops, waste will only decrease further.

Pava-Pava products are manufactured by Tambov Turkey, a joint venture between Cherkizovo and Grupo Fuertes (Spain). All of the brand’s turkeys are grown on modern farms located in ecologically pristine areas of the Tambov Region. Tender and exceptionally low in fat, Pava-Pava’s turkey products are an absolute must for everyone who loves to take care of their health.

According to the 2019 GfK Plastic Study, plastic waste worries 65 % of Russians. The GfK Consumer Life study reported that 59 % of respondents believe brands and companies should take responsibility for protecting the environment.

“As a modern brand, Pava-Pava shares consumers’ concern for the environment and shifting to recyclable trays is testimony to this. What’s more, we are now looking to see what other packaging items we can switch to recyclable materials. Caring for the environment is extremely important to us, and we will be devoting ever more attention to it in the future,” commented Victoria Baltais, Marketing Director for Fresh Products at Cherkizovo Group.

As a socially responsible company, Cherkizovo Group strives to use only the best packaging, in environmental, quality and safety terms. To optimize its purchases and supplier selection, the Company uses its very own Cherkizovo Lab, where extensive research is carried out into plastic films, trays, boxes, and transportation materials. Adopting high-quality modern packaging helps to increase the Company's geographical reach and boost customer loyalty.