Cherkizovo Group, Russia’s largest meat producer, hosts New Year parties for orphaned youngsters and children from large and deprived families.
The events were part of Cherkizovo’s New Year Charity Week, which took place between 23–29 December in four Russian regions. Cherkizovo Group put on New Year shows featuring Santa Claus (known in Russia as Father Frost) and Snow Maiden for children from the Karmanov boarding school No. 2 in the Kursk Region, and their peers from the Harmony social and rehabilitation centre in the Lipetsk Region. In the Kashirsky Area of the Moscow Region, the festivities were organised with the help of the local administration, the social security centre, and the Family and Young Guard organisations. Another show was held in the Zonalny Area of the Altai Territory.
In total, over 400 children were able to enjoy the events that took place throughout Cherkizovo’s Charity Week. During the shows, the kids joined Santa and Snow Maiden in dancing around the Christmas tree, reciting poetry, singing songs, and playing games. Of course, Santa also gave out lots of presents.
The employees from Cherkizovo-Pork’s Lipetsk Office continued their yearly tradition of organising New Year's celebrations for children at the Kovcheg social and rehabilitation centre, located in the Yeletsky Area of the region. The kids from the centre write to Santa in advance, telling him what gifts they would like to receive, and our colleagues try their best to make their dreams come true.
"I am happy that every year we bring joy to an increasing number of children who need our care and love the most. This year, we held our first New Year show in Altai. Cherkizovo has only recently established its presence in the region, but we already feel a close connection to it," said Anastasia Mikhailova, Head of Government and Public Relations at Cherkizovo.